Here is a great example of how social media can be leveraged by the hospitality industry. Four Seasons clearly understands how important personal experiences are and have jumped on the social media bandwagon to increase their level of service.
A good investment, as they not only give people a great experience, they have turned them into a brand advocate.
Get the full story at the iStrategy blog
How the Four Seasons Hotel Palo Alto uses social media for customer service
Mar 11, 2011
Before Thomas Marzano arrived at the Four Seasons he posted a tweet where he mentioned @FSPaloAlto and expressed how much he was looking forward to relaxing at their spa after the long journey. To his big surprise @FSPaloAlto replied to his tweet fairly quickly asking him if they should make reservations. But it doesn't stop here.
