The Peninsula Hotels is aiming to increase awareness for its properties’ amenities and services with a banner advertisement on The New York Times mobile Web site. Found in the sidebar position, Peninsula’s mobile ad photograph changes depending on the article read within the newspaper’s Fashion & Style section. By changing the ad alongside the content, Peninsula’s effort becomes more visible to the discerning audience reading the section’s content. “Consumers who are taking the time to read up on the latest in couture fashion are more likely to be able to afford luxury items and be in ballpark of customers of The Peninsula Hotel,” said Shuli Lowy, marketing director at Ping Mobile, Los Angeles. “It is important for luxury brands to add some element of audience targeting to their ad campaigns because they have a niche audience,” she said. Get the full story at Luxury Daily