Travel destinations are constantly sharing videos, images, livecasts, influencer campaigns, and more in the hopes of attracting travel dollars. And while hotels, beaches, and tourist attractions are striking to look at, many marketers are choosing to home in on economic impact, cultural context, and corporate social responsibility as key features in their storytelling. Visual storytelling in this context can help market destinations in authentic and powerful ways that resonate with a generation of tourists who value “the real experience” and a deeper participation in their own travel experiences. Get the full story at Skyword