Some of the key takeaways: - Offer current news and event information. This keeps everything up to date and shows your audience that you have a lot going on. You can even use it to sell like Qatar Airways does. - Make your social media a branding tool. Singapore Airlines have a very strong brand and a level of affordable luxury that makes them even more marketable. They use their social media to push the brand. - Use ‘social listening’ like Cathay Pacific does. This airline knows that people talk about them. Sometimes it’s even good talk. So they retweet the good stuff and show they listen, and that they have fans. Get the full story at Business 2 Community