A typical budget-conscious shopper, “Leslie” plans a trip from Glasgow to New York City. While “Leslie” searches for the cheapest flight option, he looks to spend on amenities, activities, and upsells from his hotel. As a hotelier, targeting direct bookers like “Leslie” is vital for your bottom line. To capture in-market travel planners to book directly to your site, implement prospecting. Prospecting allows you to reach upper-funnel searchers during their travel planning stage. With prospecting, you can stay top of mind with “Leslie,” creating brand awareness as he continues his search. Get the full story at Sojern