Reviews are critical because they ultimately lead to more bookings and grease the wheels of your business in general. The more positive reviews that you have, the higher you rank in OTA websites, lodging directories and they ultimately improve the SEO of your website. In a nutshell, the benefits of a great review strategy are huge: - Increase bookings on lodging directories & OTA sites - Google loves reviews. More reviews = more direct bookings without paying a commission. - Reviews on your website turn more “lookers” into “bookers” - And, for Vacation Rental Managers, you also get more owners So, how can you increase them? Get the full story at Blizzard Internet Marketing