Keeping your Web site current and well-placed in search engine rankings is a seemingly never-ending task. Each day that your site?s ranking slips is a day your competitors are getting a jump on your business.

Of course, keeping your site fresh and relevant is critical. Still, redrafting your messages, adding new content and updating product information regularly can seem like major undertakings - the kind that are often put off in the face of more pressing deadlines.

Luckily, there are a number of ongoing, relatively easy steps that can help keep you and your company ahead of the competition and on track toward building ongoing awareness and new business opportunities.

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