But navigating the complexity of metasearch is hard. Not only are the number of metasearch sites growing, but their cost model is changing. Choosing a metasearch campaign strategy to maximise Return on Ad Spend (ROAS) is a challenge. However, a well-designed metasearch strategy results in significantly lower cost of sales compared to booking through OTAs. The allure of lower cost of sale combined with the benefits of direct-booking makes metasearch an essential part of any hotel’s marketing and distribution plan. But it is important to understand what makes metasearch complex and what steps to take to arrive at a good campaign. Get the full story at DerbySoft