The key to attracting and retaining significant corporate business, according to independent hoteliers, is to have a laser focus on what sets your property—and your people—apart. Marc Becker, who heads up business development for the New Orleans Hotel Collection, knows New Orleans’ vibrant French Quarter (where the majority of the group’s six independent hotels are located) doesn’t attract the corporate traveler who spends 14-hour days locked up in meetings—and he’s fine with that. It doesn’t stop him from going after corporate group business. “Our location is so important to us, and we use it,” he said. “When people come to New Orleans, they don’t envision the 40-story business hotel; they picture the French Quarter. It’s a shame, sometimes, when people come to a convention in New Orleans and just spend all their time inside.” Get the full story at Hotel News Now