OTAs are but a tool in the distribution toolbox. Make that “tools,” rather. Not all OTAs are created equal. They serve different customers in different regions with different expectations and different booking windows. If you understand your target customer, you’ll be more likely to use the right tool at the right time to encourage a booking. And OTAs are not the only tool. The best revenue managers encourage guests to book direct. A savvy marketing strategy is crucial in that regard. Offering incentives, such as free Wi-Fi or other perks, also helps. The best tactic, of course, is knocking the socks off guests at the property level to encourage a repeat booking. If someone comes back to you, he or she is far more likely to book direct. Get the full story at Hotel News Now