Inbound marketing is the art of getting your customers to want to come to you – for advice, for inspiration, and ultimately to buy from you. This has spurred more businesses to blog, one of the top inbound techniques. Of course, this has predictably created an avalanche of blogging competition for all businesses, including hotels. In fact, 2 million blog posts are written every day. Hotels aren’t only competing with hotel blogs: they’re trying to grab attention among food blogs, travel blogs, design blogs and others in the hospitality niche. If you want your hotel to stand out from the crowd, you’ll need to write quality, eye-catching posts, and publish regularly. Keep in mind that not every hotel needs a blog, and blogs aren’t magic: they take time and care if you want them to work! However, if you use your blog correctly and have a strong, engaged base, they can certainly drive up your bookings rate. Get the full story at Net Affinity