If your value proposition is weak, you’ll be as unique as a self-help paperback in a bookstore. Potential guests won’t want to book with you, because they simply don’t have a reason that’s compelling enough. A strong hotel value proposition, on the other hand, tells guests what makes you special and unique: it tells them why you’re the perfect match for them. So, if you want to create a hotel value proposition that launches you above your competition and lands you more direct bookings, keep reading. Get the full story at Net Affinity