Facebook ads can be used to achieve a variety of goals for your organization like driving awareness, increasing app downloads, generating referral traffic, and building your e-mail list. A user’s journey to becoming a customer starts with awareness that they need a product or service to fulfill a need or fix a problem they have experienced. Facebook ads can help create this sales funnel from awareness to the conversion. Here’s how to create an extensive sales funnel with your Facebook ads, driving results for your business and value to your audience. Get the full story at SumAll Read also "The Facebook reach problem: Pay to play or walk away?"