A strong SEM strategy can help you own the top of the search results page – which will help you drive bookings direct to your website. Here we’ve shared our top tips for creating a search strategy that is competitive, agile, and delivers results. - Protect your brand. As a hotel, it’s likely you’re competing with third-parties, who are bidding on your brand name to entice people to book on their website – rather than your site directly. Bidding on your own brand will help protect it, and you’ll see the return on investment in the direct relationship with customers. Get the full story at Sojern