Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. While having a strong, consistent social media presence is essential, hotels can take their guests’ experience to the next level by injecting social into the overall culture of the property. Of course, this is easier said than done as it would involve a complete overhaul of the operational structure. However, if done well and incorporated throughout various phases of the booking and staying cycle, a hotel can cultivate a truly authentic experience for its tech-savvy guests. Here are a few ways to create a truly “ social hotel ” experience. Get the full story at Maximize Social Business