And because it’s not an email designed to serve one purpose (say, about one promotion, one digest of previously published content, one lead nurturing email, or one transactional email providing order information), email newsletters have a difficult time trying to get readers to complete a call-to-action. … But that doesn’t mean you shouldn’t do them. If done right, you could develop a really engaged subscriber base and potentially nurture them into qualified leads and customers. At the very “least,” you could engage your company’s evangelists -- and they could help bring in business. That’s not something you want to miss out on. Want to ace your new email newsletter project, or rejuvenate an old one? Below are 10 things you need to make sure to do. And if you're looking for some inspiration, here are some awesome email newsletter examples you can check out. Get the full story at HubSpot