These days anyone with a camcorder can produce a video, but homemade productions look at best amateur and at worst like a bad eighties porn flick—without the sex. As a rule, hotels should stick to making homemade soups and pastries and leave video production to the pros. This is especially true of staff-made lip dub videos, which are almost invariably cheesy and embarrassing. There are exceptions, of course. Basic footage of guestrooms and public areas, interviews with staff or guests, a property tour or a peek behind the scenes can be effective, provided lighting is good, the camera isn’t so jerky it’s dizzying to watch, and staff aren’t creepy. For properties with a homey feel, like B&Bs and small inns, a slick corporate video would seem out of place. In any scenario the video should strengthen the brand rather than detract from it. Whether you produce a video in-house or hire a professional, you’ll need to start with a concept, a storyboard and a budget. And you’ll need good camera, lighting, sound and editing equipment and someone who knows how to use them. Get the full story at Daniel Edward Craig's blog