Encouraging customers to leave feedback for your business starts inside your business. Creating signage that sits in the right spaces and provides crystal clear messaging on exactly how to leave a review is critical. Small placards at checkin/checkout counters, lounge areas, bathrooms, and in rooms that provide a step-by-step process to leaving feedback via Google is a great start. Making sure employees encourage reviews and provide support to customers who may not be familiar with the process is critical as well. The key is to have customer reviews be a goal of not only the organization as a whole, but each individual customer-facing employee. Email marketing is one of the best ways to receive feedback after a customer's stay because both the message and the review are both delivered within the digital space. Try creating an email template that thanks customers for their stay and directly asks for their feedback. Utilizing a tool like Mailchimp will even allow you to automate the entire process - from email capture to sending the email form. Again, focus on leaving detailed instructions for the customer to provide their comments and ratings of their stay. Get the full story at Hospitality.Net