Additionally, Facebook says you should assume organic reach will eventually arrive at zero. So, if you really want to reach your target audience on Facebook, you’ll need to supplement your organic efforts with some paid advertising. Should you trust Facebook? Are paid ads on Facebook worth it? They can be -- especially if they're part of a longer content campaign, and can stimulate interest in a story that users might not see otherwise. So, should you invest in more ads and paid content to get the exposure you want? Here are some tips for dealing with the decline in organic page reach on Facebook. Get the full story at HubSpot