Consider this: Every magazine has a Website. Some have exclusive, web-only content, and perhaps their own blogs, in addition to their print copy. Many freelance journalists -- like me -- contribute regularly to print media but also write Web-only copy, even as we maintain a busy social media presence and operate our own blogs. So how do you find the right people to help you get your message out to the public? Often, journalists and writers will find you. But sometimes, you'll want to find them as well, to make sure you're reaching the right audiences. To check out print and traditional journalists, you can pay to use services like Cision.com, a site that provides influencer identification with a media database that uncovers your audience's biggest influencers. The world is filled with lots of travel blogs, and lots of travel bloggers. So what should you look for to make sure they fit your goals? Two important factors that you'll want to compare and weigh are quality and quantity. In other words, a blog with two million followers sounds impressive -- but it doesn't mean much if the quality of the content is bad, or if none of those readers ever buy travel and aren't interested in what you're selling. Get the full story at The Huffington Post Part 1, Part 2