So why do so many businesses, hotels among them, botch up something that is ‘king’ and crucial to any digital marketing program? It turns out it’s not what a hotel does that creates holes in their content marketing, it’s what they don’t do. While almost no other aspect of hotel management happens without a strategy, when it comes to the all-important content marketing part of their digital marketing, it is often handled on the spot by telling an assistant that “we should start a blog.” Your content marketing benefits from a well-thought out strategy as much as anything else. And it might deliver higher returns than you expect. Get the full story at Vizlly