Continual tweaks and changes to search engine algorithms—Google, in particular—make SEO success a moving target. “SEO is really the beginning of everything in the digital world, which is always in a state of flux. Google updates algorithms hundreds of times per year,” said Layne Matthews, director of marketing and e-commerce of Peachtree Hotel Group. What worked in years past is now obsolete, sources said. “The big issue is that for years, webmasters could game the SEO system,” said Zachary Weiner, CEO of Chicago-based Internet marketing firm Emerging Insider. Get the full story at Hotel News Now