The obvious people to ask for referrals are your existing guests. Focus on those guests or customers who are your “perfect guests,” because the people they refer will be a better match to your preferred type of guest. Think about other people who know you well enough to recommend you. This might include colleagues, suppliers, local businesses, joint venture partners, your own team and others in your network. This will be easier the better they know you and when they fully understand the extent of everything you offer. So let them experience this first hand. A prime example is your local tourist office: They won’t want to recommend you unless they’ve experience your hospitality first hand. The same goes for local businesses of joint venture partners who might have customers needing a place to say. Invite them to a showcase event or to a more personalised invitation for dinner, overnight or event. Get the full story at