How can this be done? By creating content that addresses their key questions, motivations and dreams at each stage of the research journey by mobile travellers. When your content is helpful and informative it naturally builds trust in your brand and increases conversions as a result. So the next question is ‘what are these questions and what content do they want to read’? The answer lies in understanding the research journey taking place on smartphones and delivering the content travellers are looking for. Get the full story at Fiz