The goal of search engine optimization is to help your website generate more organic traffic, reach more travelers and ultimately help your website appear on the first page of search engines. Over the past seven years, I’ve worked with many different clients in a vast array of industries like travel, insurance, eCommerce, and franchisees to help them generate more organic traffic, improve conversion rates and learn best practices when it comes to search engine optimization – something which can be quite difficult considering how many times Google and other major search engines have algorithm updates and refreshes every year (estimated to be hundreds of times a year!). Navigating the complex world of SEO can be tough which is why I’ve teamed up with Leonardo to provide some SEO resources for hospitality professionals like yourself – because when it comes down to it, there are basics that you can implement that can have a big difference on your website and your bottom line. Get the full story at Leonardo