Google My Business, Google Adwords, Google Analytics, and Google Hotel Ads are all features that are very helpful for accommodation businesses wanting to optimise traffic, conversions, and revenue. Google has a huge advantage when it comes to traffic with around 4.5 billion searches made per day, accounting for 77% of the world’s total search traffic. With Google Hotel Ads (GHA), it has made it simultaneously easier for travellers to find the right hotel deals, and for properties to advertise effectively. Let’s look at how Google Hotel Ads can deliver an increase in revenue for your hotel. Get the full story at SiteMinder