No matter how busy you are, you must find time to respond to online reviews about your hotel. Why? Well, let the following research conducted by TripAdvisor answer the question: - 71% of travelers agree that seeing a response to online reviews from a hotel’s management is important. - 79% of hotel guests agree that a management’s response to negative reviews reassures them. - 78% of travelers say that seeing a hotel respond to positive reviews online makes them think highly of that hotel. - 68% say that if they were choosing between two hotels, they will select the property with a management that responds to online reviews. Suffice to say; responding to online reviews is extremely important if you want your hotel to have a great reputation online. That said, how (or where) in the world are you going to find the time to respond to all those reviews? Well, it’s kind of like finding time to hit the gym. We have to make the impossible, possible. Plus – a lot of hotel managers who are as busy as we are manage to do it just fine. If you don’t know where to start, here are a few tips. Get the full story at eHotelier