A customer persona is: “A fictional character created to represent the different user types that might use a site, brand or product in a similar way.” For hotels, this means using your data and first-hand experience to find your ideal guest. Your ideal guest is the person most likely to come to your site and stay at your hotel, so they’re exactly the right person to be targeting with your offers and content. This guide will give you, step by step, the tools you need to break down all that data in Google Analytics and use it to build personas for your ideal guests. These personas, in turn, will let you create a targeted, focused marketing strategy, so you don’t waste money on people who aren’t going to book and potential guests can find you when they want to. Get the full story at Net Affinity