Google’s mission is essentially to give searchers the most accurate data at any time. They created Google My Business so business owners have the option to input their correct business information and control how their business displays when users are searching for them on Google. You may be thinking, “I updated my Google+ Local business listing last year, so Google already has all of my correct information. I guess this article isn’t for me after all.” Wrong. There are a number of reasons your business data could be incorrect on Google, without you even knowing it. A quick peek at the Local Search Ecosystem from Moz shows that Google is being inundated with data from many outlets and ultimately displays what it sees as the "official" business information. If a hotel has incorrect or differing information across any of these sites, this information could eventually make its way to Google. Not only does an incorrect phone number or address create a confusing and frustrating customer experience, but it also negatively affects your local SEO. Get the full story at Blue Magnet Interactive