Being one of the most competitive sectors online, travel has seen huge growth off the back of significant investment into organic and paid search exposure through Google. As the search engine has started to become more stringent with their guidelines (Penguin and Panda being the most notable), many websites are being served penalties from the search giant for violation of these guidelines. Based on link-cleansing projects won over the last 12 months, around 50% of projects have been for travel websites. With penalisation becoming a real threat to many businesses (not just in travel), future proofing any SEO investment for longevity and adherence to Google’s guidelines is key. Here are some tips on how travel websites can steer an SEO campaign in the right direction. Get the full story at PerformanceIN