Facebook is an especially vibrant platform for discussion and sharing between friends about the destinations they visit and the properties they stay at. An open slather for comments, messages, images, and multimedia, Facebook is on par with the likes of TripAdvisor. The fact is hotels should be treating it almost as their primary website now, to secure direct bookings, build loyalty, and optimise online reviews. Engaging with travellers on Facebook has never been easier or more valuable, providing hotels get active. Get the full story at SiteMinder