Investing both time and capital into meta-search is one of the key tools hoteliers from across the global are using to fight back against the large powerful OTAs. You have probably heard a lot about meat-search engines in past couple of years. It certainly seems like every hospitality insider and expert has been either talking or writing about meta-search engines. But what exactly is meat-search and how can it help you and your hotel? Basically a meta-search engine brings together data from various different search engines such as Google, Yahoo, and Bing, in order to bring a user the best possible search results. If that didn't make sense to you just think of a meta-search as a search engine inside a search engine!! Get the full story at Hospitality.Net