Real-World Outreach: Your guests get dozens, even hundreds, of emails every day. While email is still a great marketing resource, your outreach might get better noticed if you do something unexpected. Send them a package. You already have all the information you need. You likely captured their mailing address when they booked a room. Send them a “thank you” card for staying at your property. Send them a small gift that they will see every day to remind them of your property. It could be a magnetic refrigerator calendar with your property’s logo and contact info on it. Or, it could be a nice keychain. The thought will be appreciated, and when it comes time to vacation again, they will remember you. Email: Email is still an excellent way to reach guests. There are an estimated 4.5 billion email accounts in the world. Your average guest checks his or her email 15 times a day. While it may be hard to get your voice heard on such a crowded platform, email is just too lucrative to ignore. You likely already have a list of your guests’ email addresses. If you haven’t started an email newsletter for your property yet, there is no time like the present. Getting started with email is surprising affordable. Timely Reminders: Whether you use email or snail mail, remind them about your property when it’s vacation time. Your guests likely go on vacation around the same time every year. So, send them an email or a card about a month before their next trip. Offer them a discount, free meals, free tours, or some other perk. It’s rare for travelers to catch all the sights when they visit a new place. You’re in the perfect position to give your guests new ideas. With your travel reminder, include a booklet or blog post of ‘things you might have missed”. It can include some lesser-known travel spots, restaurants, or events close to your property. Give them a reason to come back (to see things they missed last time), and then give them an incentive (a discount). Get the full story at Cloudbeds