At the height of of the app-ocalypse, it seemed that everyone was creating an app just for the sake of it. While a lot of the major hotel chains have a dedicated app, it doesn’t always make sense for smaller properties because: - In-app bookings for hotels aren’t necessarily preferred, in fact most travelers prefer to book via the mobile website. - It’s tough to get people to use your app—Digiday says that people use a handful of apps and nearly two-thirds of users don’t download new apps frequently. - There is a definite cost to developing and maintaining an app, often more money than it’s worth. While apps are a valuable tool, they aren’t right for every hotel given their high cost to implement and maintain. Get the full story at Sojern