Have you learned the best way to identify and serve customers in your target segments?

Segmentation could be the marketing tool that sets your company apart from the competition. The business organization that goes all the way from developing a winning segment strategy to committing the resources needed to implement the strategy will be more profitable.

One of the basic segmentation rules is that the segment must be "reachable." It's essential for marketers to have the ability to identify and serve customers in the target segment.

However, in today's complex business environment, markets are becoming more and more fragmented. When you consider the increased number of niches, you realize what a daunting task it is for businesses to deliver across so many segments.

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