1. Know your guests The more you know about your guests, the better you can tailor their experience to what’s important to them. Families will have different wants and expectations from Honeymooners, who have different wants and expectations from business travelers. Here are some tips for finding out more about who is staying with you: - Monitoring your social media mentions is good way to know, broadly, who your guests are and the reason for their stay. - Include a ‘special request’ box in your online booking form if you don’t already have one. This can provide more insight that can be used to tailor your guests’ stay. - Insights – Sojern’s clients get free insights into audience demographics. These insights give you a deeper view into what types of travelers are showing intent to visit your property and destination, top markets, travel patterns, and more. Get the full story at Sojern