ReviewPro has put together three of our winning tips and most helpful guides to help your improve your hotel’s online presence this year. 1. Build Trust: Respond to guest feedback Whether positive or negative, you should respond to as many reviews as your hotel’s resources allow. Replying to guest reviews builds trust, both in the mind of the reviewer, as well as any for other potential guests who read the review and management response at a later date. It also helps to build a relationship between the reviewer and hotel, which is the first step in developing brand loyalty and repeat customers (i.e direct bookings!). It’s not always practical to respond to every single review so – at the very least – you should reply to all negative feedback, especially if they require an apology. Also respond if it requires clarification or a personal ‘thank you’. Get the full story at ReviewPro