When searching for an accommodation, travelers reach a hotel website in two ways: via an OTA, which features the hotel in its offers, or directly via a Google search. As soon as the traveler visits the hotel website, he or she needs to be able to find all relevant information about the hotel in an appealing, detailled, and trustworthy way to be confident in making the decision to book direct. It is a major plus to have an integrated Meta-Review – summary of all verified reviews – in the website to show unbiased information. The Meta-Review displays all relevant review information summarized and travelers have the same booking experience that is offered by OTAs and are encouraged to book directly. Furthermore, Google utilizes the TrustScore and integrates it into the organic search result. Get the full story at TrustYou