The first place hoteliers look to improve Value for Price is typically ‘room rate paid’. However, cutting price to boost value isn’t sustainable, and typically not very profitable. Brands are better served by using product and service offerings to impact Value for Price. Understanding how to adjust product and service offerings to satisfy and exceed guest expectation of value is critical to a successful strategy. Every region, service level, and brand has its own profile. MMHI results show that Adequacy of Room Lighting and Internet Access were the top drivers of value across the globe. Meeting expectations of sufficient lighting and providing lights that actually work can sway value perceptions drastically. When it comes to increasing guest value, cutting prices isn’t a long-term solution. However, analyzing product and service offerings to exceed guest expectations is. Get the full story at Market Metrix