The case study, "Revenue is the Be-All and End-All for a Turnaround," examines these and other issues using the example of two hotels, carathotel Munich and hotelmüller Munich. Published by hetras, a provider of cloud-based hotel management software, and AHM Antik Hotel Management, a Swiss hotel service company, this case study describes how to increase hotel revenue; which metrics can be used to restructure internal hotel operations; and how the corresponding property management system can provide transparency in sales. The case study provides insight into how the reach, booking rates and revenue per available room (RevPAR) can be improved in a matter of months. Details include guidance on improving the conversion rate of online travel agencies (OTAs), implementing a channel manager, and introducing a new rate structure with the best available rate (BAR). "In my opinion, the initial situation applies to about 50% of all hotels – particularly smaller individual hotels or groups," says Michael Lobecke, president of the AHM board of directors. "In this respect, the approach we took could serve as an example for the entire industry." Download the case study at Hetras (free registration)