During the webinar titled “The clear path to conversions,” hosted by Leonardo, two panelists discussed myriad ways to better conversion rates. Consultant Scott Yankton said there are three key things to focus on when it comes to converting lookers to bookers: - usability/user experience (how easy do you make it to find what users want); - social proof (what others think about your property); and - optimizing check-out (how easy one makes it to press that book button). Get the full story at Hotel News Now