TripAdvisor shares some common issues they see with content provided for TripConnect instant booking. Avoiding these issues will help to ensure you make the most out of your ‘Book on TripAdvisor’ placements, which can lead to more bookings: - Language choice: To appear in the “Book on TripAdvisor” placement, your content must be provided in the appropriate language for the traveler. Make sure that your content is translated into the languages where you expect to get the majority of your bookings. - Unexpected symbols: Sometimes strange symbols (•) appear in room or rate names, descriptions or policies. These symbols can make it challenging for travelers to understand your content. Review your content to ensure it makes sense when it's displayed on TripAdvisor. - Insufficient or confusing information: Your room and policy information must be complete and easily understandable by the typical guest. The format of the data should be clear with no extra characters like underscores ( _ ) or vertical lines ( | ) between words or fields. For example, if your check-in policy states “Guests must check in between _0:00 and 0:00_” – a traveler would be confused and may not book your property. Get the full story at TripAdvisor