Everyone feels the need to stretch every extra penny in these tough economic times. Even the most profitable company isn't immune to cutbacks and budget tightening.

Search marketing tends to be very cost effective, and can exhibit high ROI (define) as it is, but you still can't rest on your laurels. With less budget for traditional media and more going into online media, marketers are realizing that even though online is the "measurable" and "cheap" sister, it must be optimized to maximize results.

That means revisiting your search strategies to make sure you're fully exploiting every dollar you invest.

ClickZ reviews some quick tips for optimizing your search efforts (both paid and organic) to stretch your dollar further.

Get the full story at ClickZ