As social media continues to grow and evolve, more and more businesses are increasing their social media marketing efforts, and this trend shows no signs of slowing down. By 2017, social network ad spending will reach $35.98 billion, representing 16% of all digital ad spending globally (eMarketer). Social media has already become the #1 customer engagement and reputation management channel. In the same time, social media is among the top 3 hotel booking decision influencers and is firmly among the top 10 hotel direct booking channels. What does this mean for hoteliers? In order to remain competitive in the digital space, hoteliers need to take advantage of the customer engagement and revenue opportunities this channel has to offer. Here is a checklist to help you jumpstart your hotel’s direct bookings through social media. Get the full story at HeBS Digital