In his recent forecast of corporate rate increases for 2017, New York University professor Bjorn Hanson cited increased use of Airbnb as one reason negotiated rates will only increase between 3.25% and 4% in 2017 compared to increases of between 4.5% and 5% this year. And while many corporate travel departments haven’t yet endorsed the site (one study shows only one in 10 travel departments include Airbnb in their travel policies), 67% of millennial business travelers in another study say they’re interested in staying in shared accommodations. The first issue revenue strategists face is quantifying the impact, if any, of Airbnb on their properties. Using STR data, it’s relatively easy to know what four or five hotels are in a property’s competitive set and what are their facilities, policies, amenities and basic rate structures. But In any given market, it’s nearly impossible to know how many Airbnb options are available on any given night or what they charge or what amenities they might offer. No matter if revenue leaders can’t quantify the threat imposed by Airbnb and other sharing economy entities, they can employ some basic strategies to entice business travelers to choose their hotels instead of the often-unknown experiences offered by Airbnb. Get the full story at Duetto