Right now, most hotels get away with disorganized technology, because they’ve had no choice. Legacy systems haven’t meshed with new cloud-based systems and a patchwork of different technologies for different purposes have been cobbled together. As with cooking, everything works better when all the moving pieces work together because no one tool does everything on its own. Right now, we have all of these systems—the PMS, CRS, CRM. Then there are the ancillary tools, such as mobile check-in, travel review monitoring, social media tools, distribution tools, forecasting technology, room allocation software, and so forth. Multiply each of these by four or five and maybe, just maybe, you’ll get close to the number of different systems that must integrate in order to keep a hotel running. And the biggest problem is that they rely on one another, but they don’t play well. They don’t integrate, at least not with ease. We have each of these systems with its own data, and one system’s data isn’t talking to another system’s data without complicated intervention. It’s a mess. But it doesn’t have to be. Get the full story at SnapShot