A hotel video, in particular, shows off the space and overall vibe of your property in a dynamic way, helping develop an emotional connection with travel shoppers – something which has been shown to influence purchase intent. However, producing video may seem like a daunting task to some hoteliers; perceived as too timely and expensive to warrant the effort. But that’s just a myth. Video can actually be relatively easy and inexpensive to produce. But how can hoteliers, especially those from small properties, create videos without breaking the bank? In this article, we’ll outline some simple and practical tips for creating a high-quality hotel video on a shoestring budget. Get the full story at Leonardo