When you shift to a customer-centric strategy, you are building an organization that holds the informed knowledge of the customer and the marketplace at its core. Your organization is aligned around customer commitments, customer relationships, and enhanced customer knowledge. All of which is power. While your products might be able to be copied and your channels disrupted, how well you know your customers and your market gives you a market advantage. While the transformation from product-centric to customer-centric comes with a cost, the benefits you can reap often far outweigh them. Curious to see transformation in action? Get the full story at Vision Edge Marketing