While will ever understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too. For independent hotels, it's quite the chicken-and-egg conundrum, though, isn't it? Of course, you want to prove your monetary worth, but if your ranking is abysmal, that only leads to zero visibility of your hotel property. No visibility means no bookings. And, no bookings means no revenue, which means a hotel that is challenged to inch its way up the ranks. It's a vicious cycle, and it begs the question: How do you, as an independent hotel, compete with this? The answer may not be pleasing to all hoteliers: Work with your OTA partner, not against them. Get the full story at Hospitality.Net