Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. Cancellations distort hotel demand levels, boosting them with a false high. They also lead the hotel to fill too fast with “guests” who have multiple other hotel bookings made for the same period to keep their options open. Your hotel may appear full to the true guest who has finished browsing and made the decision to book with you. However, in reality, cancellations from early bookers are just around the corner. How can hotels manage these bookings and deal with high cancellation rates? Get the full story at Net Affinity